In 2004, three young friends started BSW (Bavarian Soundwerks) with only a passion for BMWs and incredible sound.
Since that time, BSW has created countless prototypes, revisions, and versions of our products, each one building on the last. With every small change and improvement, our products have become easier to install, better sounding, and ever more popular.
When BSW began, our products were informed by our tinkering spirit, our exuberant youth, and driven by our desire to be absolutely hands-on with every step of the process -- and our expectation that our customers would want the same.
As people, and as a company, we've matured. We've grown older (and we like to think maybe a little bit wiser). But we've also become busier, and our lives more complex, and the design philosophy behind our products over the last few years has fundamentally shifted.
What do we mean? It's simple, really:
We think car audio should be easy. Elegant. Uncomplicated. And most importantly, sound incredible.
And although here at BSW we've been making products around this philosophy for years now, and we've developed a reputation for it, we've never quite felt that the name BSW has represented our new approach. It's always been tied to a different time in our history as a company.
That's why, today, we're announcing that BSW is becoming BAVSOUND. The products you've come to know and love -- like our legendary Stage One speaker upgrade, our SoundPlicity Smartphone integration kits, and our incredible subwoofer systems -- will remain exactly the same. Our 100% guarantee isn't going anywhere. Our team won't be changing.
But our name is.
Welcome to the new BAVSOUND
: Audio upgrades for your BMW -- simply.