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E70 X5 Stage 1 Speaker Upgrades now shipping!

After nearly 18 months of development, we're proud to announce the arrival of our Stage 1 speaker upgrade for the 2007 and up BMW X5. Suffice it to say you won't recognize your X5 once the upgrade is installed. The wide open dashboard and shared-cabin environment of the truck really...

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Inventory Abounds!

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Testing new E46-specific head unit in Los Angeles

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Cars needed for development

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BSW Los Angeles Development Facility Now Open

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Why we're different

SO SIMPLE YOU CAN DO-IT-YOURSELF

Do-it-yourself installation for every product, even for a novice. No expensive, complex additional wiring, hardware, or equipment required.

100 DAY IN-CAR TRIAL, FREE RETURNS

Install, audition, and fully experience your new audio gear — if you don't love it, we'll cover return shipping and give you a full refund (U.S. Customers only).

100% PLUG AND PLAY*

Our products are all completely plug and play (*NOTE: some exceptions apply, noted on that specific product). Simply unbolt and remove the factory component, and plug ours in. Right down to the bolts and factory style plug.

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